2003 - 2004
To the Generals faithful, I appreciate each and every one of you
Farewell Letter From Jon Cole
To all of the Generals faithful that I have had the pleasure of working with over the last two seasons, I just want to thank you so much. I take great pride in making sure that I perform my job to the very best of my ability, and over the past season I feel that I failed not only my fans, but more important my team. When I joined the franchise going on five years ago (as part of the Greensboro Prowlers) I wanted to use this as a springboard for my career path, and that is exactly what I did. I not only made great friends (through my fans), but also was able to build my resume.
In 2003-04 with the Generals, I was constantly in a position where I tried to “re-invent” myself to get the positive about the Generals players out to the members of the media. Being someone who is competitive by nature, especially about my career, I take great pride in having the best possible coverage, the quickest available statistics and press releases and updated website information for my fans. Traveling to places in the ECHL, I look at the way that they composed their game notes and game programs sold to the fans, and I always tried to have something new and unique for the fans to read about the Generals. My technique has always been to review what those before me have done in terms of media guides, and improve my style through their ideas. I also looked at ways to have the fans be able to relate to players (through interviews I composed); have the fans know when to greet the players at every possible function.
I feel that I truly failed the fans of the Generals, not only in the media coverage, but also with my inability to cover the Generals on the radio. Although I was approached about it, I just did not feel that I could give the Generals fans the “bang for their buck”, and if I could not have done that to the best of my ability—because that is what you deserve, there was no sense in attempting the radio broadcasts. Besides, after being used to Arley Johnson, and the many facets of broadcasting that he brought to the game, I would have been a mere amateur for the fans. In the end, I was able to give you a play-by-play version through the Generals website, and I would like to have attempted to continue that into the upcoming season, but unfortunately that was not the case. I sincerely hope that each one of you enjoyed that, I know that I certainly did.
It is my goal to one day work in the NFL with the Dallas Cowboys, and to know that fans such as yourself, were impressed with the way that I relayed my information, and was able to answer questions about the team, that makes me feel really good. Again, I appreciate all of your kind words that I have received from each one of you over the last two years, and I hope that we can stay in touch.
Media Relations Director
(336) 373-7402 (office)